Motion

motionbanner.png
 

I founded a fast-paced creative agency with three extremely talented videographers/photographers.

Video has been one of my passions for a long time - I started making gaming videos in 2007, and I've been learning constantly since then, about everything from cinematography to motion graphics. Along the way, I picked up photography, and it's also been a big part of my life.

I was lucky enough to have led three teams of incredible videographers/photographers in Innovative Design, and I gathered three individuals from those teams with a similar drive to produce amazing content and started Motion, a production team to fill the dearth of high quality freelance video and photography in our community. 

We've gotten a lot of notoriety very quickly, and our list of clients and accomplishments has grown already beyond my initial expectations - we've shot for PricewaterhouseCoopers, we've created multiple Kickstarter campaigns, had our work featured on Mashable, Digital Trends, USA Today, and absolutely blown past crowdfunding goals for our clients.

We mainly shoot mirrorless - Sony a7ii, a7, Olympus OM-D E-M10, Panasonic G7, but sometimes we shoot film for photography. For inquiries, e-mail me at hello@hongye.co. 

Header photo by Tony, picture from a train station in Tokyo.


Work

Here's a reel of some fun shots we've collected individually. Our full professional reel is coming soon.

Past clients include PricewaterhouseCoopers LLP, Movebutter (YC W17), Iota Labs LLC. We've created Kickstarter campaigns (photo/video/UI) that received over $250,000 in funding & were featured in MashableDigital TrendsUSA TodayPC World & more. 

Video links upon request!


Brand

 Picture by Sascha.

Picture by Sascha.

I wanted to create a brand that was timely, dynamic, and near universal. It's a hallmark of a good team to be adaptable and flexible; (we'd all come from different backgrounds, street vs studio photography, live action video vs animation), and our brand should be too. I wanted a typeface that could be striking, but at the same time convey a sense of dynamism. 

It's for that reason that I chose Circular to be the main typeface for our logo. It's bold Circular in white with slightly negative tracking - enough to stick together as a logo, but applicable enough to anything, anywhere. The O glyphs are round enough to invoke an image of a vehicle's wheels, and as such the logotype feels dynamic. 

 Picture by Tony.

Picture by Tony.

Photography direction was more freeform. While we all practiced different kinds of photography, our editing styles were similar - heavily influenced by film tones, and dabbling in black and white. No portraiture for branding - we wanted to showcase the world around us.

 Picture by Sascha.

Picture by Sascha.